Chapter – 13

Development Communication and Journalism

In this post we have given the detailed notes of class 12 Home Science Chapter 13 (Development Communication and Journalism) in English. These notes are useful for the students who are going to appear in class 12 board exams.

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Chapter 13: Development Communication and Journalism

Learning Objectives

• Understand the significance of development communication and journalism for social change and development.
• Identify the skills required for a career in communication and journalism.  
• Understand the scope of the field and the career options available.

Introduction

• Communication is an integral part of our social and professional lives.  
• We are constantly bombarded with information about health, environment, consumption, poverty, and other topics through television, radio, and newspapers.  
• Development journalism is a social activity, and the journalist conveys the feelings of the community to the community through various media.  
• Journalism is important because the public has the right to express their opinion and expression, because the right to opinion and expression cannot exist without newspapers and the print medium, so nowadays people mainly rely on the media to get information.  

Importance

• How does communication help in moving towards development?  
• It provides information about available technologies and organizes individuals to use them to advance society.  
• It connects government institutions, non-governmental institutions (NGOs) and individuals.  
• Development communication and development journalism are important areas of study, which train them to write and/or speak on topics related to a just and equitable society.  
• The aim of development communication and journalism students is to increase the knowledge and strengthen the practical skills of current and future journalists, campaigners and media professionals on development issues.  

Basic Concepts

• Development means bringing about lasting positive changes in the social, economic and cultural lives of most individuals without exploitation or violence.  
• In most parts of the world, development requires intensive efforts to address the problems of widespread illiteracy, population, malnutrition, poor health, hunger and pollution etc.  
• Development journalism is a relatively new concept.  
• It came into existence at the end of the colonial era.  
• Before independence, news of conflict, fighting, murders, disasters, wars and other such matters were given to the people, which the colonial rulers wanted.  
• Development activities were expanding greatly in newly independent countries like India.  
• Journalists and informants have to keep these activities in mind.  
• Nowadays development journalism focuses on the success stories of individuals who have adopted new technologies, tested new methods and helped the society.  
• It provides descriptions of individuals working in new projects and new processes.  
• Development communication means using the power of communication as a major catalyst for social development.  
• It is a method of systematically using processes, schemes and principles of communication with the aim of bringing about positive social change.  
• The term ‘Development Communication’ was first used by Nora Quebral in 1972.  
• It is the art and science of human communication, which is used in a planned manner to accelerate the development of a deprived society, so that equality and individual potential can be ensured.  

Key Features of Development Communication

• It is oriented towards social, economic development and the well-being of individuals and the general public.  
• It aims to inform and educate the community.  
• It combines appropriate mass media and interpersonal communication channels for greater impact.  
• It is based on the specificities of the audience and their environment.  
• It is a two-way communication between two parties, one of which has information and the other is unaware of it.  
• It believes that the people who face the problem have the natural ability to find its solution, they may feel the need to mobilize resources.  
• It sees motivation as a key component.  
• It seeks to create a dialogue between individuals and development agencies.  
• Therefore, it is a social process designed to create a common consensus or understanding among all the participants involved, so that they can take organized action.  

Examples of Development Communication Initiatives in India

• Red Ribbon Express (RRE)
• Campaigns on various issues like health, hygiene, food, literacy, environment, pollution, energy conservation, etc.
• Radio and television programs on development issues  
• Print media articles and columns on development issues  
• Use of Information and Communication Technologies (ICTs) for development  

Knowledge and Skills for a Career in this Field

• Cognitive skills: The ability to understand and analyze information.  
• Creative skills: The ability to think outside the box and come up with new ideas.  
• Technical skills: The ability to use various communication technologies.  
• Presentation skills: The ability to communicate effectively in both written and oral form.  
• Journalism and reporting skills: The ability to gather, verify, and report information accurately and objectively.  
• Interpersonal skills: The ability to build relationships and work effectively with others.  
• Language and computer skills: Proficiency in one or more languages and the ability to use computers and software applications.  

Scope and Career Opportunities in Development Communication and Journalism

• The field has a wide scope in terms of subject and application.  
• It offers a variety of career paths in the social sector, including government and non-government organizations, mass media organizations, etc.
• Some of the career options include:
  • Development journalist in print media, television, radio, community media, traditional media  
  • Radio jockey and anchor  
  • Researcher in research institutions
  • Trainer for grassroots and field workers, policy makers and corporate officers
  • Freelance journalist or writer
  • Consultant for organizations

Key Terms

• Development communication: Using communication to help people improve their lives.  
• Mass communication: Sharing information with many people at once, like through TV, radio, or newspapers.  
• Campaign: A focused effort to tell people about something important, like staying healthy or protecting the environment.  
• Community radio: A local radio station where people in the community can share their stories and information.
• Print media: Newspapers, magazines, and other printed materials.  
• Information and Communication Technologies (ICTs): Using technology like computers, phones, and the internet to share information.  
• Questioning: Asking questions to learn more about something.  

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